I had an interesting moment today. I was watching the news as they talked about all of the people lined up to get the latest iPhone and I didn't understand. When the first iPhone came out, I stood in line to get it. I was excited. I knew it would be like the iPod, a game changer. It was worth standing in line for. Some of the other smart phone makers make pardoies of people standing in line for an iPhone, but keep in mind, when the first iPhone came out, the competition was Palm, Blackberry and Windows Mobile. Where are they now? Apple changed the game when it came to smart phones. The latest batch of iPhones are not revolutionary, they are evolutionary, and I find as they become more and more evolutionary, my desire to wait in a line for the next Apple device has waned.
It also goes back to something fundamental… I liked Apple because of that old motto they used, "think different." Having an Apple X meant something. It made a statement if you had an original iPhone, same as the iPod, and before that, every computer Apple made. And I have found as the iPhone has gotten to be more mainstream, the stream of people waiting for a new phone seems somehow foreign to me.
It's evolution, not revolution.
